IAB TECH LAB ACCELERATES PRIVACY TAXONOMY PROJECT WITH FIDES LANGUAGE PRODUCT...
In a significant stride towards advancing privacy in the digital advertising industry, the IAB Tech Lab received a generous donation from Ethyca. Ethyca’s Fides Language (Fideslang) product at the...
View ArticleIAB Tech Lab Turns 10 Years Old; Unveils 2024 Priorities & Roadmap
Calls for Industry Adoption of Privacy, Addressability, Advanced TV, and Programmatic Standards to Address Industry Challenges NEW YORK, Jan. 18, 2024 /PRNewswire/ — IAB Tech Lab, the global digital...
View ArticleIAB Tech Lab Releases In-Depth Analysis Of Google’s Privacy Sandbox For...
Report Unveils Operational, Transactional, and Commercial Concerns, Measurement Metrics Challenges, and Scaling Obstacles in Early Analysis NEW YORK, Feb. 6, 2024 /PRNewswire/ — Today, IAB Tech Lab,...
View ArticleTCF Canada v1.1 & GPP String v1.1 Released for Public Comment
IAB Tech Lab released updates to the TCF Canada section string and GPP core string specifications for a 30-day public comment period. The TCF Canada section was first launched in October 2022 to help...
View ArticleIntroducing Provisional Attributes
The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language and removing the need for each party...
View ArticleIntroducing Initial OpenRTB Support for the Protected Audience API
Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and were successfully mapped to existing...
View ArticleIAB Tech Lab Launches Second Public Comment Period for Data Deletion Request...
The IAB Tech Lab has announced the commencement of the second public comment period for the Data Deletion Request Framework specification. Scheduled to conclude on April 22nd, 2024, feedback can be...
View ArticleEnhancing Transparency and Combatting Ad Fraud: Upgrade to Supply Chain Plus API
The IAB Tech Lab’s Supply Chain API has been a cornerstone for subscribers seeking accurate and up-to-date Ads.txt and App-ads.txt data for millions of domains, mobile apps, and CTV environments. In...
View ArticleVAST CTV Addendum for Public Comment: Includes Backwards Compatibility for...
IAB Tech Lab is releasing VAST CTV Addendum 2024 for a 30-day public comment period. The addendum provides extensions and guidance to support vital features for improved video ad delivery and...
View ArticleEmbracing AI to Safely & Effectively Reach Audiences
We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading concern regarding their digital...
View Article
